Lozeak
The Many Faces of Lozeak
Writer: Lilly Gentner
Sunset Studios is located in the heart of Peckham, London. Multiple buildings are connected by tiny streets; it was on one of these winding paths that I first met Lozeak. What I remember most vividly about our introduction is her perfume. Gardenia by Zara, she later tells me – simple but divine.
The stylist, glam team, and photographer have already set up camp by the time we arrive in the studio. Lozeak immediately gets taken to a dressing table. While she is busy getting dolled up for the first look of the day, I chat to her about her music, the new album, and how it feels to go viral. Lozeak is known for switching things up, whether that’s her signature hair colour or the genre of her music, from emo-grunge to bratty pop. I ask her what inspires all those changes. She laughs, replying: “Honestly, so many things.”
Pop culture prompts her more than celebrities. Surprisingly, K-Pop plays the biggest role. “I love the K-Pop stars and the way they change and almost make characters out of themselves.”
“But how do you keep them separate?” I ask. She explains that there is a big difference between who she is and who she becomes when she goes on stage. “Mainly, I think Lozeak is just the most intense version of myself. She's everything I want to say and want to do all the time, but like, have her in small doses, because otherwise it would be too wild.”
Her new EP Lozeak came out on the 28th of March and has a real hot-girl party vibe. When I ask what song she is most excited for people to hear, she answers simply: Super Hot! But why? “I made it in LA, and I did it with Slush Puppy, and we honestly did it in, like, two hours. It reminds me of old Nicki Minaj and old Doja Cat, and it's just a really fun song. The lyrics are crazy.”
In the last couple of years, this musical chameleon’s style has gone through a massive revamp. Reflecting, Lozeak acknowledges how far she’s come since being signed to a label at 18: “They don't mean to, but you get put into a box when you're with a label and working with a label.” She ended up making music she wasn’t sure of. “I was so young,” Lozeak says. “I hadn't figured out what I wanted to do. I was doing more emo stuff, which I do still love and listen to sometimes.”
It was only after leaving her label that she found her voice. “I want to say crazy things and do pop music and just lean into that side of myself. I think that's who I am as a person. I am at the club every night… so it fits with my life more,” she laughs.
Lozeak can now describe her on-stage vibe in three words: pink, carefree, and authentic. “She's doing whatever she wants to do and what she wants to wear. I haven't had to have many references for this project. It's kind of just what I'm doing every day, which is nice. I love that!” “How has your rise to fame affected your personal relationships?” I ask. Her response is on brand: raw and authentic.
“I feel like no one thinks about that,” she points out. When she first moved to London at 16, all the friends she had back in her hometown near Norwich dropped like flies. “Not because of anything I did or anything they did. It’s just a very weird thing to happen at 16, especially from a small-town mindset. No one’s at fault. But your friendships really do kind of disappear unless they’re with you all the way. It’s hard for a 16-year-old to be like, ‘oh, I’m gonna support my friend in this and come to the shows’.”
2025 Lozeak has a very different kind of social life. She is surrounded by creatives and says that they all work together to bring each other up.
“But do you ever get imposter syndrome?” Lozeak thinks, recalling how much worse that feeling used to be. “I try not to think of what I do as a job, even though it is. I think as long as I’m having fun, I know I’m where I’m supposed to be. You’re not always sure if you should be in the rooms you’re in. I still pinch myself every time I go to the studio, and that is my job! It’s almost like gratitude is how I deal with it. Just feeling grateful that I’m actually there.”
Baby look at me, I’m the dreams that your boyfriend takes to sleep, I’m the photo your girlfriend wants to keep. Those are some of the lyrics from Lozeak’s new song, Alpha. The new EP is all about having fun and feeling yourself sometimes quite a hard topic to present to parents and other family members.
“I think they understand that it's an art form,” Lozeak laughs. “They've watched me grow up listening to Lady Gaga, Madonna and all of these strong female figures who aren't afraid to talk about sex, or their sexuality. They [her family] really like the new stuff. They're just my biggest fans. They come to every show and they wear merch.”
One of Lozeak’s biggest inspirations has always been Kim Petras. Though when she was younger, her mum used to play a lot of Madonna, which has definitely influenced her music. “But Kesha is also a big inspo. All the blondies!” she laughs. We ended the interview with one last question: what’s something that people don’t know about you that you want them to know? Lozeak thinks about this for a long time.
“I guess people might not know that I did music way before TikTok or any social media.” In fact, she first studied music production at college at 16. “I get put in the Kickstarter Music Box a lot of the time, which is frustrating.”
With the theme of the second print being ‘Championing female artists’, it was important to have that reflected in the photos we took with such an empowered artist. Lozeak is radiating confidence, and in these pictures, her authentic self is calling out for whoever will hear her.
