As social media cements itself as the new king of at-home entertainment, audiences have become increasingly enamoured with the concept of virality. It’s an irresistible idea: one post, short-form video, or trending sketch can transform someone from unknown to unmissable.

“The Garden is a prayer. So, when we talk about reverential offerings to humanity, it's like my son was doing prayers. I was doing prayers. We were kind of prostrating to nature to show us the way” - Sian Davey

“I think the world building coincided with the writing and finishing of the record,” G Flip says, looking back on the creative process that birthed their fictional universe. “I have made some songs in this 80s vein, like using 80s processing and reverbs and drum tones. I really love that world, so I just dove into it more.”

Eliza Bennett’s hands have been known to tell stories so eloquently that she doesn’t have to utter a word. They are tools, memory keepers, and sometimes (in the most literal sense) canvases. Her work often weaves threads of care and ritual into physical form. With pieces like A Woman’s Work Is Never Done, where she stitches directly into her own skin…

Hui Zhang’s work reclaims what culture devalues: material waste and women’s labour alike. A Chinese artist now based in the UK, she has exhibited in Beijing, London, Edinburgh, and Paris, situating her work within the shared conditions of globalised, consumer culture.

Alixandra grew up against the backdrop of vibrant 90s Hollywood, her youth soundtracked by pop Divas like Mariah and Whitney. Her father is a successful producer in LA. It seems the call of the film and TV business was deafening, and she was more than happy to answer. 

Sophie Tea is an artist who doesn't simply follow the well-trodden path; university was never the backbone of her practice. She is instead spurred on by a deep want to connect. Social media was both her place of learning and personal gallery, finding an artist's home completely separate from the preset conventions of the art world.

Nazzal Studios, born and raised in Jordan, she is a Palestinian woman who centres the need for Arab visibility and Palestinian justice in her world of creation. She became the first Palestinian to show at any fashion week, presenting her frankly breathtaking collection, Al-Najah, at Copenhagen Fashion Week this past January.