Ferne McCann: In the Public Eye

Words by: Carolina Fernandez Bold

Ferne McCann is a familiar presence on British screens, having been a television personality, a showbiz presenter, and most recently, the host of a therapy informed podcast. Over the past decade, her life has been lived in the public eye, across changing roles and responsibilities. What has shifted is not her visibility, but the way she now uses it.

“Growing up, I always had this desire to be famous,” Ferne says. As a child, this ambition found expression through acting in school plays. By early adulthood, however, she found herself adrift; going through the motions. “I didn’t have much direction. I did my A-levels just because. I filled out my UCAS for the sake of it.” Ferne chose hairdressing over going to university, but even then, restlessness lingered. Her mind would wander each morning on the London commute. 

Enter, The Only Way is Essex. At its peak, the hit reality show amassed more than 2 million viewers per episode. Having friends who were on the show, Ferne became an extra before officially joining as a cast member at age twenty-three, from 2013 to 2016. She looks back on this period with affection and fond memories. Still, the format of TOWIE came with its pressures. Built on confrontation and constant reaction, the show rewarded those willing to stay visible. “I knew what it took to get amongst the drama to then get airtime,” Ferne says. “It was a slippery slope.” Over time, the line between performance and reality blurred. In private, she struggled. “I was incredibly down. I was most likely depressed.”

Images above and below, Ferne wears: Bikini: Helene Galwas, Coat: Diesel, Shoes: Simmi London, Earrings: Rat Betty

Image above, Ferne wears: Skirt + Top: Eva Brennank, Shoes: Bottega Veneta, Earrings: Rat Betty, Rings: Rat Betty

In 2017, her show Ferne McCann: First Time Mum offered a different kind of reality television: less performative than what had come before and, in her words, “more fly-on-the-wall.” Filmed during her first pregnancy, the series documented Ferne’s entry into single motherhood amid a period of intense public scrutiny. Yet, almost paradoxically, the cameras gave her something she needed. “The show was a lifeline,” Ferne says. “It was an escape.” It allowed her to tell her story on her own terms, away from headlines and speculation. Motherhood also narrowed Ferne’s focus in a way she hadn’t experienced before. “It’s like no other experience,” she says of her daughter, Sunday. “She gave me purpose.”

When Ferne later welcomed her second daughter, Finty, she was no longer navigating parenthood alone, but within a blended family. “I actually found it harder, at times, doing it with someone else,” she admits. On her own, Ferne relied on instinct, on herself; with someone else, decisions became shared, negotiated. This change was reflected in the show’s rebranding to Ferne McCann: My Family and Me, which widened its lens to include co-parenting, partnership, and the realities of a growing household.

The most significant turning point of Ferne’s career came in 2024, when she chose to end the series altogether. “It gave me so much,” she says. “But towards the end, I was ready.” The decision took more than a year to reach, but felt increasingly right as Sunday approached seven years old. “It was my decision to do reality TV. Sunday never had that choice,” Ferne says. She speaks with genuine gratitude for what the show gave her, but also with a determination to not to let visibility define what comes next for her children and their futures.

Away from filming, another shift had already begun. In 2023, Ferne and her partner Laurie co-founded the wellbeing app Shoorah, which grew out of practices Ferne had already been using privately, including guided meditation, breathwork, and journaling. She describes the health-tech platform as a way of building on those routines, rather than replacing human support.

More recently, Ferne’s engagement with mental health has taken a more conversational form. Her podcast, Every Cloud, launched in October 2025 and is shaped by her own therapy journey. Each episode centres on conversation with guests who have lived through turbulent periods, and is supported by therapists and expert voices. Although far removed from reality television, the format feels instinctive to Ferne. “It even felt like an extension of my hairdressing days,” she says. “Listening to people’s stories.” Mindful that therapy is not accessible to everyone, she is careful about what it means to open up such conversations publicly. “Holding space for people’s impactful stories is a huge responsibility.”

Hinting at a “major project beginning in the new year,” Ferne looks ahead. “When you’re in the public eye, you’re always going to be in the public eye,” she says. “But I’m looking forward to creating projects that are more aligned with who I am. More creative. More behind-the-scenes.”

Image above, below & Digital Cover, Ferne wears: Dress: Ray Chu, Shoes: Gianvito Rossi, Earrings: Balenciaga

Team Credits

A special thank you to Green Place Studio ❤️‍🔥

Photographer: Louisa Wilkie

Art Directors: Emily-Grace & Michael Morgan // Original Magazine

Make Up Artist: Jemima Greenhalgh

Hair Stylist: Evelyn Davies

Stylist: Imogen Porter

Nail Technician: Sipho Ledwaba-Chapman

Photo Assistant:

Stylist Assistant: Natalie

Creative Assistant & Writer: Carolina Fernandez Bold