Clara Chu debuts at London Fashion Week for Autumn/Winter 2026, returning to the core of the brand's practice and circular philosophy. It asks, what do we do with all of this stuff? With objects, with the man-made, with the natural world, with everything we live amongst. How can we co-exist with all of these things? Taking mundane mass-produced household items and elevating them through play and experimentation into new and unexpected contemporary design is at the heart of the Clara Chu brand. This season focuses on one: the elastic band.

Cheap, functional, easy to ignore; but it binds, holds, connects. Mass-produced but never identical — different tension, thickness, colour. Some snap quickly, some last for years. When you find a “good” one, you know it straight away. Strong, reliable, just right. There’s satisfaction in that small difference, that discovery amidst the ordinary. Designed to be temporary, yet often enduring, elastic stretches, adapts and keeps working.